For a smaller store with fewer products and displays, the planogram may not be as comprehensive. In the example we just described, you’re likely looking at a detailed planogram. Think about it this way: Grocery stores have to know whether a product will fit on a certain set of shelves, which is where the level of detail included in a planogram is crucial.Īs such, planograms vary depending on the retailer. They’re especially useful for big-box retailers or grocery stores that carry many products (and product categories) from a multitude of suppliers and have a lot of space to fill. It is by no means the end-all, be-all solution to your visual merchandising needs. Other terms and abbreviations for a planogram include:Ī planogram is usually a single component to more comprehensive visual merchandising documentation. The information in a planogram is thorough it’ll demonstrate the exact shelf an item is kept. In addition to being a visual representation of your store’s aisles, displays, and point-of-sal e, for example, a planogram will show you exactly where specific products are placed. Merriam-Webster defines it as such: “a schematic drawing or plan for displaying merchandise in a store so as to maximize sales.” Planograms are detailed drawings of your store layout with special attention on product placement.
What Is a Planogram?Ī planogram is a visual merchandising tool.
Planograms help retailers plan the use of their space and gather data to help them make smarter merchandising choices that drive in-store sales.
PLANOGRAM FOR CONVENIENCE STORE HOW TO
From determining how to plan the footpath for customers to which product displays go where, it can be a crapshoot if you don’t have a plan in place. After all, you pay for the space, products occupy your space, and customers enter and navigate your space before - ideally - making a purchase.īut planning out how you’ll use your retail space isn’t always easy. Effective use of physical space is fundamental to any brick-and-mortar retailer’s success.
0 kommentar(er)
